Analytics
Volume and recurring-payment reporting that shows when your customers buy, what they buy, and whether subscribers are staying.
Where the Dashboard tells you how much, Analytics tells you when, what and whether it is holding. It splits into Volume and Recurring Payments.
Dashboard → Analytics. The sidebar item needs stats_revenue_read. The reporting itself needs the Pro plan or above; without one the page still opens but its charts are blurred behind an upgrade prompt. See paynow.gg for plans, or Billing to change yours.
Set a time range with the filters at the top before reading anything; the default may not be what you want.
Volume
| Panel | What it shows | How to act on it |
|---|---|---|
| Gross and net earnings | Revenue before and after deductions. | The gap is tax and fees. Watch the ratio, not just the top line. |
| Popular Times of Day | When orders actually happen. | Schedule announcements, sale launches and Discord pings to land just before your peak. |
| Order Volume by Product | Which products sell, by gross revenue. | Read alongside order counts. A cheap product can dominate the order count while contributing little revenue. |
Popular Times of Day is the panel most stores ignore and the one that changes results fastest. Announcing a sale at your convenient hour rather than your community's active hour costs you money every time. Find the peak, schedule against it.
Reading price performance
Order Volume by Product also tells you which price points work. If a $19.99 product consistently outsells a $24.99 one by more than the price gap justifies, you've found a ceiling. That informs how you price the next thing you build, and whether a tier ladder sits above or below it.
Monthly figures are computed on a fixed timezone, so if yours differs, the month starts and ends mid-day for you and single days can look shifted against your own records. Compare periods, not individual days.
Recurring Payments
Only meaningful if you sell subscription products, and worth close reading if you do. Recurring revenue behaves nothing like one-off sales.
The dashboard labels the churn panels Churned Subscriptions and Churned Revenue.
| Panel | What it shows | How to act on it |
|---|---|---|
| Active subscriptions | How many people are currently paying you monthly. | The health metric for the whole store. Track its direction, not its value. |
| Cancellations | Who is leaving. | A cancellation spike almost always follows a change: a price rise, a server wipe, a broken perk. Look at what you shipped that week. |
| Top products | Which subscriptions retain. | Build more like the ones that hold; investigate the ones that churn. |
Read both panels together. Twenty new subscribers against eighteen cancellations is near-flat, not growth, and the active-subscriptions line already nets that out for you.
If cancellations are climbing
Work through these in order:
- Did delivery break? A subscriber whose perks stopped working cancels quickly and quietly. Check Game Servers and the product's commands.
- Did renewals fail? Expired cards look like churn but are recoverable. See Subscriptions.
- Did you change something? Price, perks, server rules, a wipe.
- Is the value still there? Long-tenured subscribers churn when the perk stops feeling special. Tier Groups give them somewhere to go next.