> Markdown version of https://docs.paynow.gg/guides/customers/customers/. The index of all pages is at https://docs.paynow.gg/llms.txt, and any page can be read as Markdown by appending `.md` to its URL.

# Customers

Everyone who has interacted with your store, and how to look them up.

The customer list is your lookup tool. Most visits start with a support ticket, a giveaway winner, or a name you want to check before banning.

*Dashboard → Content → Customers. Needs `customer_read`.*

![The Customers list with the copy icon beside a customer ID highlighted.](https://docs.paynow.gg/guides/customers/customers/customers-list-01.png)

The icon to the right of any ID copies it. Use it rather than retyping: a mistyped 17-digit Steam ID or UUID silently looks up the wrong person, or nobody.

## What you can do here

| Task                                                        | Guide                                                             |
| ----------------------------------------------------------- | ----------------------------------------------------------------- |
| Look at one customer's history, inventory and subscriptions | [Managing Customers](https://docs.paynow.gg/guides/customers/managing-customers/)            |
| Add someone who has never logged in                         | [Creating a Customer Manually](https://docs.paynow.gg/guides/customers/creating-a-customer/) |
| Stop someone buying                                         | [Bans](https://docs.paynow.gg/guides/customers/bans/)                                        |
| Grant a product to many people at once                      | [Bulk Assigning Products](https://docs.paynow.gg/guides/products/bulk-assigning-products/)   |

Open the record before you act on it. For a refund or chargeback, check whether they still hold active access first. Before a ban, confirm you have the right person.

## Identifiers

Customers are identified by a platform-specific external ID, not by name.

| Platform            | Identifier |
| ------------------- | ---------- |
| Rust / Steam titles | SteamID64  |
| Minecraft           | UUID       |

> **Names change; IDs do not.** Search and record by platform ID wherever you can. This matters most for bans and for [bulk assignment](https://docs.paynow.gg/guides/products/bulk-assigning-products/), where a list of names collected weeks ago will have drifted.